Financial Clarity. Faster Decisions.
For owner-led service businesses with messy or unclear financials, Luna Accounting Operations helps clean up the numbers, tighten the monthly close, and create clear cash visibility so you can make faster, more confident decisions.
About Me
I help owners and operators get reliable financials and a stronger monthly close process in place so they can stop guessing, see cash more clearly, and make decisions faster
I’m a senior accounting and finance leader with 15+ years of experience across multi-entity, high-volume environments. My work focuses on the space between the books and leadership: getting the numbers right, building a cleaner close process, and turning reporting into something management can use.
My work sits between the books and leadership:
- Cleaner financials and reconciliations
- Better visibility into cash and working capital
- More reliable monthly reporting
- Stronger processes around close, payables, and accountability
WHAT I HELP YOU SOLVE
- Month-end close that drags on or never really feels done
- Messy GLs, stale reconciliations, and reports you cannot fully trust
- Unclear cash position and reactive decision-making
- Weak processes around AR, payables, and approvals
- No consistent cadence for monthly reporting and accountability
EXPERIENCE HIGHLIGHTS
- Led accounting operations across multi-entity environments
- Built disciplined close processes and audit-ready reporting support
- Strong systems experience: NetSuite OneWorld, QuickBooks, ADP, and Viventium
- English and Spanish
HOW I WORK
Diagnostic Review
A focused review of your current books, reporting, cash visibility, and close process to identify what needs attention first before moving into cleanup or monthly support.
Stabilize (Close Reset)
Reconcile accounts, clean up the books, and rebuild a reliable close process so reporting becomes more accurate and usable.
Maintain (Monthly Close + Reporting)
Run a consistent monthly close, deliver clear reporting, and keep the books decision ready.
Not sure where your financials stand? Start with a Diagnostic Review.
MY SERVICES
Diagnostic Review
A focused review to identify what is broken, what needs attention first, and what support makes the most sense.
Close Reset
Cleanup and close process stabilization for businesses that need more accurate numbers and a stronger month-end process.
Monthly Financial Operations Support
Ongoing support for monthly close, reporting, and cash visibility without the need for a full-time controller.
Pricing is scoped case by case based on cleanup level, transaction volume, reporting needs, and overall business complexity.
Every engagement starts with a conversation to understand where things stand and what level of support fits.
Service areas: New York, New Jersey, Connecticut & Florida.
Let’s talk through where things stand and what support makes the most sense.
Resources
Free tools for owner‑led businesses
Three short, practical checklists pulled from real controller‑level engagements — use them to see where your financials stand before you talk to anyone.
01 · Start here
A quick self-assessment to see how clearly you can actually see your numbers today — cash, close, and reporting — and exactly where the blind spots are costing you time and money.
Best for: a first read on where things stand
02 · Cash
A practical worksheet for mapping what’s coming in and going out — including payroll timing and collections — so you can spot a cash gap weeks before it becomes a problem.
Best for: payroll timing, collections, cash visibility
03 · Close
A step-by-step checklist to tighten your month-end process and tell whether your close is actually complete — or just quietly waiting to make next month harder.
Best for: reconciliations, reporting accuracy, timely financials
Team
MEET THE LAO TEAM
Arianna Luna
Founder & Controller
Arianna founded Luna Accounting Operations to help business owners gain better visibility and control over their finances. She leads LAO’s financial reviews, controller-level oversight, client strategy, and financial operations guidance, helping owners understand what their numbers are telling them and what needs attention next.
Jane
Outreach & Operations Manager
Jane keeps LAO’s internal operations organized and moving. She oversees workflow coordination, CRM and pipeline management, team support, and operational follow-through, helping ensure client and business priorities stay visible and on track.
Mayra
Executive Operations Assistant
Mayra supports LAO’s day-to-day operations and client communication. She assists with client and prospect follow-up, phone communication, research, scheduling, and administrative coordination. As a bilingual team member, she also helps LAO communicate with clients and business owners in both English and Spanish.
Viviana
Bookkeeping Support Specialist
Viviana supports the detailed accounting work behind LAO’s financial oversight. Her work includes bookkeeping support, reconciliations, account organization, and maintaining accurate financial records so that client reporting and analysis are built on reliable information.
Angelica
Bookkeeping Support Specialist
Angelica provides bookkeeping and accounting support across LAO client engagements. She assists with transaction review, reconciliations, financial organization, and other ongoing bookkeeping needs that help keep client records accurate, current, and ready for review.
FAQs
Frequently Asked Questions
What does Luna Accounting Operations do?
Luna Accounting Operations provides controller-level financial operations support for small and growing businesses. We help business owners improve financial visibility, organize their accounting processes, strengthen reporting, understand cash flow, and identify financial issues that need attention.
How is LAO different from a bookkeeper?
Bookkeeping focuses primarily on recording and maintaining financial transactions. LAO looks beyond the transactions to help you understand what the numbers mean, identify gaps, improve financial processes, and give you better visibility into the financial health of your business.
Does LAO replace my CPA or tax accountant?
No. We work alongside CPAs, tax professionals, bookkeepers, payroll providers, and internal accounting teams. LAO focuses on the financial operations and management side of the business, while your CPA or tax professional continues to handle tax and other services within their scope.
What is a Financial Operations Review?
A Financial Operations Review is a structured review of your current financial picture and accounting operations. We look for gaps, inconsistencies, areas that need cleanup, cash visibility issues, and opportunities to strengthen your financial processes. You receive clear findings and recommended next steps.
Do I have to sign up for monthly services after a Financial Operations Review?
No. The review can stand on its own. If we identify areas where ongoing support would be helpful, we may recommend additional services, but there is no requirement to continue with LAO.
Can LAO clean up messy or outdated books?
Yes. Cleanup and catch-up work may be recommended when financial records are incomplete, inconsistent, behind, or not providing reliable information. We determine the appropriate scope after reviewing the condition of the books.
Can LAO provide ongoing monthly support?
Yes. Depending on the needs of the business, LAO can provide ongoing financial oversight, reporting, cash visibility, accounting-process support, and controller-level review.
Do you work with QuickBooks?
Yes. LAO works with QuickBooks Online and QuickBooks Desktop, along with other systems that may be part of a client’s financial operations.
Can you work with my existing bookkeeper?
Absolutely. You do not necessarily need to replace your bookkeeper to work with LAO. We can provide an additional level of review and financial oversight while your existing bookkeeper continues handling the day-to-day accounting.
What if I don’t have a bookkeeper?
LAO also has bookkeeping support available when it is needed as part of the overall engagement. We can help determine what level of accounting support makes sense based on your current situation.
Do you work with businesses outside of New York?
Yes. LAO provides remote financial operations support and can work with businesses outside of New York.
Is bilingual support available?
Yes. LAO has team members who can provide communication and support in both English and Spanish.
What types of businesses does LAO work with?
LAO primarily works with owner-led small and growing businesses that have reached the point where basic bookkeeping alone is no longer giving the owner enough financial visibility or control.
How do I know if my business needs controller-level support?
You may be ready for additional financial oversight if your books are being maintained but you still aren’t sure where the money is going, cash always feels tight, reports are difficult to understand, accounting tasks are falling behind, financial processes are inconsistent, or you need better information to make business decisions.
Will you tell me what is wrong with my business?
Our goal is not simply to point out problems. We identify what we see in the financials and financial operations, explain why it matters, and provide practical recommendations for what should happen next.
Does LAO prepare taxes?
No. LAO is not a tax preparation firm. We can help make sure your accounting records and financial operations are organized and work with your tax professional when coordination is needed.
How do I get started?
The best starting point is a Financial Operations Review. This allows us to understand your current financial picture before recommending cleanup, ongoing oversight, or other services.
Featured In
Featured Member Spotlight
Luna Accounting Operations: Turning Financial Chaos Into Clarity
CONTACT ME
Tell me a little about your business and what kind of support you’re looking for.